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Aston Barclay wins gold at UK Digital Experience awards

Posted 18 July 2019

Aston Barclay’s App technology struck gold at the recent UK Digital Experience 2019 awards.

It beat national blue-chip brands such as mobile phone provider 3 and Manchester United football club to the gold award for Best Mobile Strategy.

The awards were set up five years ago to recognise businesses that use digital technology to enhance customer experience.

Judges praised Aston Barclay for building on its successful Buyer’s App launch from 2017 and then using it to join the retail and wholesale remarketing journey under its Digital Solutions brand.

Judges commented: “This is the third time Aston Barclay has entered this award and each time the delivery of its mobile strategy has got better and better. Digital Solutions has built on the initial Buyer App launch and has disrupted the supply chain by joining up the retail to wholesale journey with mobile apps and websites.

“Aston Barclay has shown us that having a dynamic mobile strategy is as vital in a B2B business as a retail business and they deserved our gold award.”

The lead product of Aston Barclay Digital Solutions is Cascade which ‘connects customers to cars’ through a mix of digital and physical remarketing channels.

Cascade combines Aston Barclay’s new e-Valuate, e-Hub, e-Xchange and e-Live products into an end-to-end used vehicle proposition for dealers and leasing vendors, from initial used car appraisal through to wholesale disposal and onward delivery to buyers.

Aston Barclay is now on the 15th release of its Buyer’s App which has been downloaded 13,500 times. 33% of online bids are now submitted via a mobile device and 27% of all online purchases, while over £38m of used vehicles have now been purchased via the App.

“We are very pleased all our hard work in developing new digital technology for buyers and vendors has been recognised nationally. The fact we have beat national blue-chip brands to this award is very rewarding,” explained Neil Hodson, Aston Barclay’s group CEO.

“Ultimately we are delivering technology that improves the customer remarketing experience and which saves them time and money. That’s why the App downloads and online bidding and buying volumes are constantly growing. We remain committed to revolutionising the remarketing industry,” he added.


Providing an instant and detailed view of your remarketing programme with channel management control and real-time reporting dashboards

Your control and report dashboard, a vehicle data repository allowing you to select from several disposal channels, that also gives you access to concise stock management and monitoring and the ability to view performance through our comprehensive reporting suite.


Our intuitive and configurable vehicle data and image capture solution providing insight driven market valuations

The innovative and intuitive appraisal app is a data collection tool including key vehicle images, specification data and current condition inspection criteria, also using leading market insight to produce accurate purchase prices.This enables effective multi-channel sales management and processes through Cascade.


Timed auction solution delivering a 24/7 marketplace offering live online bidding and Buy Now functionality

Dispose of your wholesale stock with this vehicle remarketing process that enables you to list stock 24/7, with full price management and flexibility facilitated by the Buy Now/ Reserve Price and Realtime Bid options. Giving you the control to sell stock anytime from anywhere.


Established Virtual Auction technology created to compliment your digital disposal strategy supported by physical auctioneer interaction

A digital virtual auction solution that enables users to list their vehicle stock from any location to our national automotive buyer base. We deliver the sequential bidding process in real time supported by one of our experienced auctioneer team. The Hybrid Auction option also offers the ability to offer both virtual and physical auction simultaneously.

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