Aston Barclay wins gold at UK Digital Experience awards
Posted 18 July 2019
Aston Barclay’s App technology struck gold at the recent UK Digital Experience 2019 awards.
It beat national blue-chip brands such as mobile phone provider 3 and Manchester United football club to the gold award for Best Mobile Strategy.
The awards were set up five years ago to recognise businesses that use digital technology to enhance customer experience.
Judges praised Aston Barclay for building on its successful Buyer’s App launch from 2017 and then using it to join the retail and wholesale remarketing journey under its Digital Solutions brand.
Judges commented: “This is the third time Aston Barclay has entered this award and each time the delivery of its mobile strategy has got better and better. Digital Solutions has built on the initial Buyer App launch and has disrupted the supply chain by joining up the retail to wholesale journey with mobile apps and websites.
“Aston Barclay has shown us that having a dynamic mobile strategy is as vital in a B2B business as a retail business and they deserved our gold award.”
The lead product of Aston Barclay Digital Solutions is Cascade which ‘connects customers to cars’ through a mix of digital and physical remarketing channels.
Cascade combines Aston Barclay’s new e-Valuate, e-Hub, e-Xchange and e-Live products into an end-to-end used vehicle proposition for dealers and leasing vendors, from initial used car appraisal through to wholesale disposal and onward delivery to buyers.
Aston Barclay is now on the 15th release of its Buyer’s App which has been downloaded 13,500 times. 33% of online bids are now submitted via a mobile device and 27% of all online purchases, while over £38m of used vehicles have now been purchased via the App.
“We are very pleased all our hard work in developing new digital technology for buyers and vendors has been recognised nationally. The fact we have beat national blue-chip brands to this award is very rewarding,” explained Neil Hodson, Aston Barclay’s group CEO.
“Ultimately we are delivering technology that improves the customer remarketing experience and which saves them time and money. That’s why the App downloads and online bidding and buying volumes are constantly growing. We remain committed to revolutionising the remarketing industry,” he added.