Aston Barclay launches new buyer fees structure, reveals latest digital auction lockdown plans and rules out competing with dealers to sell used cars to consumers
Posted 3 November 2020
Aston Barclay has launched a new tiered buyer fee structure and has confirmed it will never sell used cars to consumers in competition with its dealer customers, whilst continuing with its digital sales programme.
The new tiered structure aims to add further transparency to its dealer buyer fees and the more cars they buy the more they will benefit from reduced fees. Savings of up to 7% are available when compared with its two largest competitors.
Aston Barclay has also announced it will continue to run a full digital car and van sales programme from Thursday, while all six physical auctions will be shut for physical viewings from Wednesday evening.
It will also re-introduce its Covid-safe car collection appointment service from its six physical sites as well as continue with its own collection and delivery service.
“We aim to provide the best value possible value for dealers when buying cars in the wholesale market, particularly during these uncertain times,” explained Martin Potter, Aston Barclay’s MD – Customer.
“Our new structure provides total transparency and rewards those dealers that are buying more cars with lower fees.
“This comes at a time when we have reverted back to our Covid-19 digital auction programme which means dealers are only allowed on-site as part of our appointment collection service,” he added.
During recent weeks a major new brand has been launched by a competitor which sees it competing with its dealer customers to sell used cars directly to the consumer. Aston Barclay wanted to reinforce to the market that it has no plans to launch a similar proposition and instead will continue to support its dealer customers with access to the best wholesale stock.
“Dealers can rest assured we will never sell used cars to consumers in direct competition with our dealers. We will always be a trusted remarketing partner that provides dealers with access to the best cross-section of wholesale car and van stock. Our recent buyer fees announcement has further reinforced our position in the market,” he added.