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Fairfield BMW renews solus Aston Barclay remarketing contract

Posted 19 November 2020

Fairfield BMW has announced a continuation of its contract with long-term remarketing partner Aston Barclay.

Fairfield BMW will continue to use Aston Barclay to remarket its part exchanges from three locations through Aston Barclay’s Chelmsford weekly dealer sale on a Wednesday.

The company has long been a proponent of selling upstream through the digital channels on offer and has trialled Aston Barclay’s appraisal app to get vehicles for sale before they have been collected, vastly reducing the overall time to sell.

“Fairfield BMW is a long-standing partner with us at Chelmsford, and we’re very pleased to continue working together providing quality used vehicles to the strong following of buyers we’ve built for the team,” said Martin Potter, Aston Barclay’s MD – Customer.

Fairfield BMW represents BMW and Mini brands, along with a nearly new and used site in Billericay.


Providing an instant and detailed view of your remarketing programme with channel management control and real-time reporting dashboards

Your control and report dashboard, a vehicle data repository allowing you to select from several disposal channels, that also gives you access to concise stock management and monitoring and the ability to view performance through our comprehensive reporting suite.


Our intuitive and configurable vehicle data and image capture solution providing insight driven market valuations

The innovative and intuitive appraisal app is a data collection tool including key vehicle images, specification data and current condition inspection criteria, also using leading market insight to produce accurate purchase prices.This enables effective multi-channel sales management and processes through Cascade.


Timed auction solution delivering a 24/7 marketplace offering live online bidding and Buy Now functionality

Dispose of your wholesale stock with this vehicle remarketing process that enables you to list stock 24/7, with full price management and flexibility facilitated by the Buy Now/ Reserve Price and Realtime Bid options. Giving you the control to sell stock anytime from anywhere.


Established Virtual Auction technology created to compliment your digital disposal strategy supported by physical auctioneer interaction

A digital virtual auction solution that enables users to list their vehicle stock from any location to our national automotive buyer base. We deliver the sequential bidding process in real time supported by one of our experienced auctioneer team. The Hybrid Auction option also offers the ability to offer both virtual and physical auction simultaneously.

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